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Threads

7.4/10
Our score
★ 4.0 Google Play·500M+ installs
Reviewed by Editorial Team, ScoredApps editorial · updated 2026-09-05

Screenshots

Feed of short text posts with reply, repost and share countsPoll inside a thread showing 47%, 41% and 12% with a countdownBook Threads community page listing 266K members and 1754 onlineSearch screen with a Trending now panel summarised by AIFeed post carrying a link preview beside a shorter text postDirect message conversation with a shared post inside the chat

About Threads

Threads is Meta's text-first social app, built on Instagram accounts and aimed at the audience that left X. Posts are short, replies stack into conversations, and polls, communities and direct messages have been added since launch. Google Play records more than 500 million installs. The thing that changed most recently is commercial: advertising completed its global rollout in January 2026.

App information

DeveloperInstagram, Inc.
Version445.0.0.46.83 (Android) · 445.1 (iOS)
Size127.6 MB (Android) · 223 MB (iOS)
Price / In-appFree
Contains adsNo
In-app purchasesYes
Content rating13+
Requires (Android)Android 9.0+
Requires (iOS)iOS 16.3+
Offline modeNone — the feed and messages need a connection
Interface languagesHR, CS, DA, NL, EN, FI + 25 more
Store rating (Google Play)4.0 from 2,623,556 ratings
Installs500M+
Updated by developer2026-09-01
Data checked2026-09-07

Specs come from the official store listings and were last checked on 2026-09-07. Developers change pricing and requirements — check the store page before installing.

Threads Review: Ads Arrived in January 2026

Advertising Went Global on 21 January 2026

The app launched without advertising and spent a year testing it. Meta began a pilot in the United States and Japan in January 2025, extended it to more than thirty countries that April, and on 21 January 2026 opened the placement to advertisers worldwide, adding carousel and catalogue formats alongside image and video. Ads are delivered through the same targeting system that runs Facebook and Instagram campaigns. Worth noting for anyone reading store listings: the Google Play page still carries no Contains ads badge, so the listing is behind what the app now shows.

Communities, Polls and a Trending Feed Summarised by AI

Three features separate it from a plain timeline. Communities gather posts around a subject with a member count and an online count — Book Threads shows 266,000 members in the store screenshots — and joining one filters the feed. Polls run inside a post with a visible countdown and vote tally. Search opens on a Trending now panel where each topic is summarised by AI rather than shown as a raw list of posts. Direct messages arrived later and now sit alongside the feed, so a conversation can move private without leaving the app.

Fourteen Data Categories, and Instagram Is the Door

An account here is an Instagram account: the profile is created from that login, and the two sit in the same Accounts Center, where separate help pages now cover deactivating or deleting a Threads profile without touching Instagram. The data footprint matches the family: Google Play lists 14 collected categories, with personal information and device identifiers shared with third parties. The rating gap is the other thing to weigh — 4.6 on the App Store against 4.0 from 2.6 million Google Play reviews, drawn from an install base that has passed 500 million on Android alone. That is a large, recent audience judging the same app very differently on each platform.

Pros

  • Communities gather posts by subject with visible member counts
  • Polls and replies work without leaving the timeline
  • Direct messages sit in the same app as the feed
  • Setup takes seconds if you already use Instagram
  • Trending topics are summarised rather than dumped as posts

Cons

  • Advertising went global in January 2026
  • An Instagram account is required to sign up
  • Fourteen data categories collected, shared with third parties
  • Google Play rating of 4.0 trails the App Store's 4.6

We don't host any files. These buttons open the official Google Play and App Store listings.

Verdict

If you already have an Instagram account, this is the least effortful way back into a text feed, and communities and polls have made it more than a mirror of X. Judge it on what changed in 2026: advertising is now everywhere in it, and the data collection is Meta's standard fourteen categories. Anyone who left X specifically to escape an ad-funded timeline should know this one now has one.

Core function8.0Short text posts and stacked replies work cleanly; the feed leans on recommendation over following.
Ease of use8.5One column, five icons, and an account you already have; nothing needs configuring first.
Monetisation7.5Free with no purchases required, but advertising now runs worldwide inside the feed.
Performance8.0Light next to its siblings — a text-first feed loads fast on a weak connection.
Privacy & permissions4.0Fourteen collected categories and third-party sharing inherited from the Instagram account.
7.4out of 10 · weighted average of the five scores above

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Frequently asked questions

1

Is Threads free?

Yes. Posting, replying, communities and messages cost nothing, and no subscription unlocks features. Advertising pays for it: after a year of testing, Meta completed the global rollout of Threads ads on 21 January 2026, so sponsored posts now appear in feeds everywhere.

2

What are Threads communities?

Subject-based groups you join from inside the app, each showing a member count and how many people are currently online. Posts made in a community appear to its members and shape what your main feed recommends. They are the closest thing here to the hashtag columns people used on older text platforms.

3

Does anything in the app cost money?

Nothing required. The app is free, and the store listing shows in-app purchases only because it shares the Instagram framework, where Meta Verified is sold as a badge and support subscription. Ordinary use — posting, following, messaging, polls — involves no payment at all.

4

Can you delete Threads without deleting Instagram?

Yes. Meta's help centre now carries separate pages for deactivating and for deleting a Threads profile, and both are handled in the Accounts Center. Deactivating hides your posts until you return; deleting removes the Threads profile while the Instagram account it was built from stays intact.

5

What are the alternatives?

X remains the incumbent for live commentary and has the deeper archive of accounts. Bluesky covers the same text-post format with a smaller audience and different moderation. The practical difference here is the audience: this one inherits Instagram's, which is why it filled up so quickly.

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About this page. ScoredApps reviewed Threads independently. We don't own, develop, or distribute this app, and we're not affiliated with Instagram, Inc. Official site: www.threads.com · Google Play listing · Developer support: instagram-android@meta.com