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Lose It! – Calorie Counter icon

Lose It! – Calorie Counter

7.2/10
Our score
★ 4.6 Google Play·10M+ installs
Reviewed by Editorial Team, ScoredApps editorial · updated 2026-10-06

Screenshots

Promo slide titled The #1 Weight Loss Tracker with three plates of food above CNN, Today, People, Good Morning America and Women's Health logosDaily log with an orange header, a 1,734-calorie budget ring showing 118 under, and breakfast items coffee, egg, banana and toast with caloriesCamera view of a bowl with egg, avocado and sweet potato, each tagged by a floating label, under the prompt Take a photo of your mealGoals screen set to lose 1 lb per week, with a weight card showing 174 lbs, a 10 day low, a weekly rate and a 20 lb milestoneVoice Logging screen listening, with a speech bubble reading I had one apple with two tablespoons of peanut butter above a red record circleScan Barcodes screen with a barcode in the viewfinder and a card for an Oat and Honey Granola Bar showing 95 calories and its nutrients

About Lose It! – Calorie Counter

Lose It! is a free calorie diary that turns your goal weight and activity level into a daily calorie budget, then tracks food, exercise and weight against it. Basic logging costs nothing, but the barcode scanner, photo and voice logging and detailed nutrient tracking are listed under Premium, which is sold only as an annual plan. The free version shows ads, and the App Store rates the app 18+.

App information

DeveloperFitNow, Inc.
Version18.5.400
Size157 MB (Android) · 229 MB (iOS)
Price / In-appFree
Contains adsYes
In-app purchasesYes
Content rating18+
Requires (Android)Android 8.0+
Requires (iOS)iOS 18.0+
Interface languagesEN, FR, DE, JA, KO, PT + 2 more
Store rating (Google Play)4.6 from 183,892 ratings
Installs10M+
Updated by developer2026-09-30
Data checked2026-10-06

Specs come from the official store listings and were last checked on 2026-10-06. Developers change pricing and requirements — check the store page before installing.

Lose It! Review: Free to Log, Paid to Scan and Skip the Ads

Free tier, ads and the one-time Eliminate Ads purchase

The free Basic tier covers calorie tracking, a weight-loss plan built from your body details and activity level, and community groups, according to the store listing. The same listing puts the barcode scanner, photo and voice logging, intermittent fasting, meal planning and detailed nutrient tracking under Premium. Ads fund the free version: Google Play flags them and the App Store lists Advertising among the contents. Developer replies on Google Play say the X on a trial or Premium prompt returns you to the free app, and a one-time Eliminate Ads purchase under Profile, then Manage, removes ads without the rest of Premium. Some 2026 reviewers report scanning free after a rewarded ad, so check what your account offers. Cronometer scans barcodes without limit on its free plan.

Say It, Snap It, Scan It: three ways to log without typing

The official homepage names three shortcuts, Say It, Snap It and Scan It, and the store screenshots show each one. Voice logging listens to a sentence such as an apple with two tablespoons of peanut butter. Photo logging floats name tags like egg, avocado and sweet potato over the camera view. The scanner reads a barcode and returns a nutrition card. The store listing places all three in Premium. They stumble on accuracy: reviewers describe photo guesses landing on the wrong dish, Mexican and Turkish foods going unrecognized, and entries marked verified that disagree with the label. Scanner failures reported in April and June 2026 were later fixed. The GLP-1 tracker logs medication and shows estimated levels; it is a log, not medical advice.

Annual-only Premium, Lifetime and a 35-day refund window

Developer replies say Premium is sold only as an annual subscription, so there is no monthly option. The US App Store lists Premium purchases between $9.99 and $79.99 across several price points, plus Premium Lifetime at $49.99 and $59.99. Prices are regional and promotions change them, so check the current price in the app. The terms refund Google Play and web subscriptions within 35 days, leave Apple purchases to Apple, and mark every Lifetime purchase non-refundable. Free trials bill automatically unless canceled, and uninstalling does not cancel anything. Paying members still see partner and GLP-1 offers until they switch off promotions under Profile, then Application Preferences. The data price is separate: the App Store label lists contact info, identifiers and usage data as used for tracking.

Pros

  • Premium adds voice, photo and barcode logging as Say It, Snap It, Scan It
  • Free Basic tier keeps calorie tracking, a weight-loss plan and community groups
  • A one-time Eliminate Ads purchase removes ads without buying Premium
  • Connects to Apple Health, Health Connect, Fitbit, Garmin and Withings scales
  • Premium also tracks blood pressure, glucose, cholesterol and sleep beside food
  • Partner promotions and GLP-1 offers can be switched off in Application Preferences

Cons

  • Free version shows ads, and paying members still get partner pop-ups until promotions are off
  • Premium is annual-only, and every Lifetime purchase is non-refundable
  • Android Health Connect workout and step imports go missing in repeated 2026 reviews
  • Crowd-sourced entries, even some marked verified, can differ from the label; reviewers find non-US foods missing

We don't host any files. These buttons open the official Google Play and App Store listings.

Verdict

The 7.2 rewards a quick calorie diary with voice, photo and barcode logging and wide device syncing, then docks it for ads, annual-only billing and spotty Android workout imports. Take it if you want a daily budget and can live with ads or buy Eliminate Ads. Skip it if you need free ad-free scanning, foods outside the US, or monthly billing; Cronometer's free plan scans without limit. Treat its goals and GLP-1 log as a diary, not medical advice.

Core function8.5Calorie budget, goals plus voice, photo and barcode logging; crowd-sourced entries, even verified ones, sometimes miss the label.
Ease of use8.0Simple budget-ring diary and Say It logging; check-in questions return after 3 to 4 weeks away.
Monetisation5.5Ads on the free tier, an annual-only plan with the scanner behind it, and non-refundable Lifetime purchases.
Performance7.0Android Health Connect workouts and steps go missing in 2026 reviews; spring scanner failures were patched by updates.
Privacy & permissions6.0App Store label lists contact info, identifiers and usage data for tracking; Play says personal info and device IDs may be shared.
7.2out of 10 · weighted average of the five scores above

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Frequently asked questions

1

Is Lose It! free to use?

Yes, the core diary is free, with ads. Basic covers calorie tracking, a weight-loss plan and community groups, while the store listing puts the barcode scanner, photo and voice logging, fasting and detailed nutrient tracking in Premium. The X on a trial prompt returns you to the free app, and a one-time Eliminate Ads purchase removes ads without Premium.

2

Can Lose It! log food from a photo or my voice?

Yes. Snap It tags the items in a meal photo, such as egg or avocado, and Say It turns a spoken sentence into diary entries. The store listing places both in Premium. Reviewers report wrong guesses on photos, so review the calories after each log.

3

How much does Lose It! Premium cost?

Premium is sold only as an annual subscription, according to developer replies. The US App Store lists Premium prices from $9.99 to $79.99 and Premium Lifetime at $49.99 and $59.99. Prices are regional and promotions change them, so confirm in the app. It suits people who rely on scanning or photo logging; casual loggers can stay free.

4

How do I cancel Lose It! Premium and get my data out?

Cancel in the store or web account that billed you, because uninstalling does not cancel anything. Google Play and web subscriptions are refundable within 35 days; Lifetime is not. The only export reviewers mention is an email one, which the developer calls intermittent, and a deletion request can cost you access to your account and purchases.

5

Is Lose It! better than MyFitnessPal or Cronometer?

It depends on what you scan. Cronometer's free plan scans barcodes without limit and tracks up to 95 nutrients, but shows ads. MyFitnessPal also keeps its scanner in Premium. Lose It! is the lighter diary, with voice and photo logging; Cronometer suits anyone who wants nutrient depth without paying.

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About this page. ScoredApps reviewed Lose It! – Calorie Counter independently. We don't own, develop, or distribute this app, and we're not affiliated with FitNow, Inc. Official site: www.loseit.com · Google Play listing · Developer support: android@loseit.com