IPSY: Personalized Beauty

IPSY Review: Real Say Over Your Bag, Strict Rules for Leaving It

Original, Extra or Ultimate: what $15, $32 and $65 buy

The app costs nothing, and Google Play lists no in-app purchases: the company bills memberships directly. Original sends five deluxe samples in a Glam Bag for $15 a month, one of them your pick. Extra, renamed from BoxyCharm in March 2026, ships five full-size products for $32, three of them chosen by you. Ultimate is not a standalone plan: for $65 it replaces your Original or Extra shipment in February, May, August and November with eight full-size products, three of them yours to pick. US members pay $1.99 shipping on each monthly shipment. Every tier gets Add-Ons, up to 15 extra items a month priced from $3.50 to $50, which travel free in the same bag. Prices are US figures from our October 2026 check and can change.

Beauty Quiz and Choice: why Rarely is not never

Personalization starts with the Beauty Quiz, which rates each product type Rarely, Sometimes or Often. There is no never: the help center says it cannot guarantee that items marked Rarely stay out, and Google Play reviews with more than 100 helpful votes have asked for it since 2020. The company also says it cannot tailor shipments around allergies. Control comes from Choice. Extra and Ultimate members pick their three products between 12 p.m. PT on the 1st and 3 p.m. PT on the 4th, while Original's single pick opens sometime between the 25th and 29th. Miss the window and the curators fill the slot; submit, and the pick is locked.

The 25th deadline, no refunds and a Rewards streak that resets

Every membership change, including a skipped month, has to be made by 11:59 p.m. PT on the 25th; act on the 26th and the next shipment is billed and sent anyway. Canceling is a seven-step flow with a second login, done separately for Original and Extra. Subscriptions are not refunded or exchanged; only missing or damaged items are replaced, within 45 days of shipping. Of the 163 English-language Google Play reviews from 2026 we read, 20 bring up canceling, mostly to report difficulty or a charge that came after it. Leaving also costs loyalty: IPSY Rewards, which replaced points on September 15, 2026, pays a streak reward every four consecutive months, and a pause or cancellation resets the count.

What the free app costs in data: Apple's tracking label and a 2022 privacy notice

Apple's privacy label lists purchases, contact info, identifiers and usage data as data that may be used to track you across other companies' apps. On Android, the Data safety form declares name, email, address, phone number, device IDs, search history and purchase history, mostly also for marketing. The privacy notice behind both was last updated on December 30, 2022; it allows sharing personal information with ad networks such as Facebook and says chats with the Glam Bot assistant may be recorded. The product review form carries a checkbox saying reviews may be shared with third-party partners. Support has no phone line, and full account deletion goes through IPSY Care.