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Editorial Team · 2026-10-05
A Day of Mobile Spending Went to SpecialEffect on October 2
By Editorial Team · published 2026-10-02 · updated 2026-10-03
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On October 2 the money players spent in a long list of mobile games went to SpecialEffect, the UK charity that gets physically disabled people playing again. The One Special Day mobile promo covered Supercell's whole roster, Subway Surfers, 8 Ball Pool and Golf Clash among others, and the charity said UK purchases on and in those games would fund its work.
What was announced
The charity posted the mobile promo on the One Special Day site on October 1, for a single day of fundraising on October 2. The mechanic is as blunt as it sounds: UK spend on and in the partner games that day goes to SpecialEffect rather than staying with the studio.
The studios named in the post are Supercell, Rovio, SYBO, Playdemic, Fingersoft, Supersolid, Hyper Luminal Games, New Star Games, Miniclip, Green Man Gaming and MAG Interactive. The full list of games ran to 28 titles, including several that sit in our catalogue:
- Clash of Clans, Clash Royale, Brawl Stars and Hay Day from Supercell
- Subway Surfers and Subway Surfers City from Sybo
- 8 Ball Pool from Miniclip and Golf Clash from Playdemic
SpecialEffect is not an awareness campaign. Its therapists and technical specialists run assessments and lend customised equipment — eye-control rigs, modified controllers, mounting — to people who cannot use a standard pad, and feed what they learn back to hardware and software makers.
What it means for players
For one day, a gem purchase in Clash of Clans, a coin pack in 8 Ball Pool, a chest in Golf Clash or a handful of diamonds in Hay Day was a donation with a game attached. Nobody had to sign up, install anything or enter a code: the studios handed over the takings afterwards.
The catch, and it is worth stating plainly, is that the promo counted UK spend. Players elsewhere could buy the same bundles without the money reaching the charity, which is why the campaign leans on direct donations outside Britain.
The scale is not symbolic either. The charity announced in December that the games industry raised over £760,000 for One Special Day 2025, across mobile, PC and console partners. This year's campaign had already run a Steam sale from September 10 to 17, and the One Special Walk fundraiser passed £130,000 before the mobile day started.
What happens next
The one-day promo is over, and the money raised on October 2 will be counted later — last year's total was published in December. Direct donations and the campaign's merchandise store stay open year-round, so the only part that expired is the version where the studio pays instead of you.
For anyone who wants to catch the next one: the mobile promo is an annual fixture, it lands with the wider One Special Day in early October, and the partner list grows each year. Subway Surfers, Clash Royale and the rest of the Supercell roster have been on it repeatedly, and Brawl Stars and Subway Surfers City joined the same list this year.
